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E041 Fredrik the Frisian MBA: CEO @ Chills

Low code enabling Business IT collaboration.

Fredrik the Frisian MBA is the CEO of Chills, delivering a low code solution with a strong vision regarding digital transformation/organisational change.
LinkedIn: /in/fredrik-the-frisian-mba-150b8133/
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Better Automation

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Low code enabling Business IT collaboration.

Show Notes

Fredrik the Frisian MBA is the CEO of Chills, delivering a low code solution with a strong vision regarding digital transformation/organisational change.
LinkedIn: /in/fredrik-the-frisian-mba-150b8133/
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What is Better Automation?

"Better Automation" by PROCESIO brings in the world's top experts and shares their best ideas on how to improve automation in your business, processes, workflows and lives. So that you save time, reduce costs, up skill your teams, scale up your business reliably and get the right data reporting to make superior decisions | Website:

Abdulaziz M Alhamdan: Once upon
a time, there were millions of

businesses struggling. Every day
they wasted time, effort and

money on repetitive tasks that
added no value. One day, the

Better Automation podcast by
PROCESIO came to help them find

a way. Because of this, these
businesses save time, reduce

costs, innovate, and make better
decisions because of that these

businesses grow, scale, and use
human creativity to change this

world. Hello, my name is Aziz,
and I'm your host that Better

Automation podcast by PROCESIO
where I interview the world's

top experts and share their very
best ideas on how to improve

automation in your business,
processes. And life. My guest

today is Fredrik the Frisian.
MBA. Fredrik is the CEO and aft

chills and an entrepreneur
delivering a local solution with

a strong vision regarding
digital transformation and

organizational change. Fredrik,
how are you today?

Fredrik The Frisian: Hello, as
is thank you for having me on

this podcast. I'm very well. And
I'm excited to speak and

contribute value to for your

Abdulaziz M Alhamdan: Thank you.
I'm excited as well. And so what

is something exciting you're
working on these days? Well,

Fredrik The Frisian: we we have
the chills, it is chilling as

you as the Word says, because it
it has a huge impact on on

technology have on businesses.
And the impact it has primarily

on digital transformation is
huge. Because it's the sales

back end, as we call it is data
management. That's what it does.

But it saves customers 60% of
their costs, which is primarily

in reduced time. The work that
data management is getting is

done much more effective. And
that's that's in a nutshell what

TLC is, it's built on a local
technology, which is the reason

why it's it's able to deliver
these these benefits for

customers. And this is local
technology is the core, it's

invented by my partner in CTO,
partner in the business. And low

code is the automation of hot
coding. That's what it is

actually. It isn't technology,
which is new. We invented it

based on a dream we had many,
many years ago when we started

our company. I'm from the
business side. And I'm very much

in process changes. But I'm
always stuck in an application.

Because if you really want to
move forward and change an

organization, it all has to be
done in applications. And these

applications are stuck. And
changing applications is very

expensive. Project often and the
results are very questionable

and awful, when they are also
delivered. So we we worked on

changing this, this this
application landscape. And my

partner bought over, he came up
with a local technology where we

were both looking at changing
applications make them much more

dynamic, but also automation.
And that's why we are now in

your podcast better automation.
After development time, we chose

to focus on data management. So
it's more the back end. It's not

the front end front end
applications where you what you

show where you're you're the
majority of your employees

working. But we focus on the
back end. And the back end is

the data management the data
registered from sensors from

application themselves from
external sources. And that's

what you were you have to do a
lot of the job and there is also

a lot of costs. And IT budgets
are absorbed. used for that

purpose. And it's often done in
hot coding. And that's where we

step in, that's where we see we
can deliver value for our

customers. So it's kind of a
whole new renaissance. What's

happening in this this
technology world.

Abdulaziz M Alhamdan: Thank you.
So if I understood you

correctly, you and your partner
had this dream and you invented

the local technology because a
lot of the back end or software

or processes are hard to
manipulate to adapt to make

flexible and therefore you have
this idea And you have this

technology through Chels, which
is challenged, like you said,

and therefore I want to some
clarification, if you were to

explain in a simple way to
someone who doesn't understand

what is local, really, what is
unique about your local solution

that you said, it's something
you're invented. And how is it a


Fredrik The Frisian: lo called
is the automation of hard

coding. And what it does it it
you have blocks with predefined

steps. And these blocks of low
code, you can connect to each

other. So in a way, it's like a
puzzle, you have an, a process

you want to do in, in hot coding
with your data. And then you

connect it to another step,
which is also automated, it's

already written. So you can
connect all the steps. There is

to go a little bit more in
depth, because it's necessary,

there is also no code, what I
described now is no code, you

just have fixed, fixed blocks of
predefined steps, you connect to

each other. And then you have to
do no coding anymore. And then

the data is flowing through. So
it's more for simple processes.

And there are a lot of companies
who deliver no code solutions.

If you go to low code, what we
deliver, that is still an

opportunity to go into a block
of low code with a lot of no

code and then you but you can
still change, hard coding. And

that's very necessary for
companies to distinguish

themselves from their
competitors. Because if there's

only local, no coding, everybody
is becoming the same. And then

there is still no
differentiation between

competitors out there. But if
you can go in the low code and

change the hardcoding and make
very specific data processing

rules, then you can really,
that's that there'll be come to

the core of your business. And
there'll be also the your IP

rights. Referring to this, this
low code is very important for

businesses. But the big thing is
the you mentioned Renaissance,

it's the fact that we are not
dependent on experts anymore.

Like we have, in the old days,
you had monks who could write.

And they were writing primarily
the Bible again, and again and

again. And it was in Latin. And
then we had the printing press,

which made it possible for
people to print books, in their

own language, and in huge
quantities. And that's how you

have to see low code, low code
are kind of pages with coding,

you can put after each other. So
you get a whole book of

automation. And it's very easy
to change it if you want to take

a book out of a page out and
rewrite it in low code it gets

can be done very easily. So we
want to change the story of your

company, you can do that. And
that's that's the Renaissance,

it's also the shift of power.
Instead of the few people in

monasteries who were writing in
the past who could right now

it's the democratic creation of
hardcoding is happening because

we get into that in a light at a
later point. Anybody be that so

called people with less skills.
That's the so called citizen

developers, they can work in
this low code application, and

do a lot of work and make a lot
of data flows and a lot of data

management. So it's becoming
much more accessible for a much

broader public, like the
Renaissance when reading and

printing became possible for for
huge public and it had well,

major consequences in Europe and
in the world. Actually,

Abdulaziz M Alhamdan: I agree.
100%. And it seems to be since

you spoke about people with less
technological skills, that this

will allow a lot more
collaboration possibility for to

change some things to test some
things by the business people,

not only the IT department and
maybe their graphical format,

can allow them to understand
each other in ways where before

dealing only with code would not
be possible. What are your

thoughts about this?

Fredrik The Frisian: Very good
point. Thank you for mentioning

it as is the the low coding is
the presentation, how do we

present it and that is presented
in a graphical format. So you

see building blocks, literally,
and the digitalization and

automation to make it accessible
not only for for citizen

developers but also for the
management, who often is looking

at At literally a black box with
a lot of coding and in a

language, they don't understand.
If you go to low code, and

specifically our chills back
end, management can see actually

a data flow they understand. So
there is no coding, you see just

blocks of low code, and you see
the data which is flowing

through. So this makes it not
only accessible for the

business, but it's also the
collaboration you talk about,

which is crucial for any
organization who wants to become

digital, digital transformation
does not only mean using

technology, and investing and
trying to the IT department to

do more. But it's also the
integration and collaboration

between the business and it,
because it must know what they

have to do. But then they have
to show what they're doing. And

a business has to be able to
explain, this is what we want.

And it makes it much easier in a
graphical format. So you see all

the flows, you see all the the
adapters, as we call them, all

the connection with the
different databases, it suddenly

becomes feasible and
understandable for the business.

So that is a huge step forward
for businesses in general. And

it enables a step towards
digital transformation, or a

start at least.

Abdulaziz M Alhamdan: So what's
the next step towards digital

transformation? If you could
first explain what that means

to, you know, the concept of
digital transformation? What are

the steps towards it? And how
does it affect organizations and

their culture?

Fredrik The Frisian: Yeah,
that's a huge step, it's us. To

make it to look at it from a
bigger perspective, they talk

about the fourth industrial
revolution. And that's really

what's happening, because all
companies have been built so far

on a hierarchy, which is huge,
and what was necessary to

control all these different
departments, which most

definitely had a function. But a
lot of people, as you said, in

your introduction, they were
doing a lot of tasks, which can

be automated not nowadays, and
the people themselves can make

them much more useful in
organizations. So in order to go

to a transformation, the digital
is just an enabler. And what you

really want to do is to change
the mindset of a company, we

wrote an article about it with
one of our advisors. It's much

more the mindset, which has to
change, which means you have to

look from a different
perspective, what you do. So you

have to look at your core
business. And then you have to

ask yourself, Okay, which data
is relevant for my core

business? What do my customers
want? Which data do I have to

show or I have to analyze in
order to understand my customers

better. So it's, it's it's very
much about data. It's about data

flows, and presenting data.
Because when you have this data

in, for example, the low code,
you have data flows, you deliver

it to a database, then you can
take the next step to business

intelligence, which makes, which
means reports and reports and

graphs and dashboards, where you
have really relevant information

visible for management. And then
you can really make choices for

your organization, how are we
going to change it? How are we

streamlining, the organization
to make it more flat, because

every decision which has to be
made at the level, is taking

time, and when this information
is coming directly through, you

can make decisions much faster.
And you actually you move

towards a much more agile

Abdulaziz M Alhamdan: Thank you.
I love that, you know,

especially the business
intelligence improvement part

where a lot of executives feel
as if they're driving a car, but

they're only looking at the
rearview mirror. They're not

looking ahead, as well as
they're not sensing what truly

is working, what is not working.
So you spoke about moving into

an Asia l mode of business or
something like that. So how

would that affect business
models and the future, their

evolution, their change? And
what do can we expect?

Fredrik The Frisian: Now you
asked me to look into the future

and that's a very, very
difficult thing. But I can give

you some some hints and some
some vision again, how we see it

businesses should all be
proposed away how to how to work

with it. And businesses can
experiment with it. It's once

you have the, the you start with
local, but it's only technology.

And when you have then the data
available, it goes to the

management, and then they make
decisions. And the decisions can

mean we have to change the
organization. And then you have

this kind of a wheel where it
starts to turn around. Because

the in the morning when a
decision is made, the low code

is so flexible, that the new
data which the management wants

to see and report, you can start
to register that in the

afternoon, or you can have an
another data processing in order

to get the right information,
which can also be done in the

same the same day or the next
day. The information itself, it

will of course take a little bit
more time to have sufficient

data which has to go through
your processing in order to have

to be reliable enough. But that
is making business very agile,

because everything is becoming
digital. And it also requires a

lot from the management in order
to to make the steps. And you

can start very small. To see
that it's it's working that way,

I'm making a circle now with my
hand. And we call it the dynamic

business model. And this model
is available on our website. And

it's just very simple. It's the
four steps from the data

processing towards the business
intelligence, business

intelligence, and then it goes
to management. And then a

management has to make decisions
about transformation about new

processes, which is then
implemented by another group of

people and they make the change
happen. They they pinpoint

directions, and they can sit
with it together in a graphical

format we call tails. And they
can monitor these changes

themselves, instead of handing
it over what's often happening

to an IT department, which is
only hard coding it, and they

never understand what's actually
happening. But this is changing

with a local back end, like
chills. So it's a really

exciting development. And we
were working with companies who

are really eager to, to get it
in motion. But as you also

mentioned, the change process,
the the willingness to change,

it's it's huge, shall we also
recommend companies to take

small steps. And to have not a
huge plan. But start start small

scale and start testing it and
start to maybe have a parallel

process going around and see how
it works with one port. So you

reduce the risk for your current
operation. But you have to do

something because low code, you
see it popping up more and more,

and Gartner is also writing
about it. Low code application

providers. So it is coming. And
we want to help companies in

order to, to adopt it. And well,
basically, it's also survival,

because it's the changes are so
huge and consumer behavior is

changing. The needs are
changing. So you have to get a

good grip on what's happening in
the market.

Abdulaziz M Alhamdan: I agree.
And I love what you're

mentioning about chills, can
you, you know, share? What is

it? What technologies are there
that are not found and other

places? What solution is it
providing? And what's the

ecosystem? It's part of the
whole business model ecosystem,

how it works? And how can people
think about it so that they

think about the business of the
future in a new way?

Fredrik The Frisian: Well, we do
to disclose and another big

part, but we bought my partner,
because I really gave him a lot

of credit what he made with his
local technology, not only the

technology, but also the front
end, you work in the tails back

back end. It's funny, it's a
front end for a back end, but

it's a it's like an application
you work in. You can share low

code you made already. So if you
make a piece of low code, it's

not only restricted to one flow,
it's it's in a location where

you can use it again. So we work
with that concept. And what we

came to is a marketplace. And
the marketplace is opening up

for much more opportunities
where you can share with other

applications with Shell
standards as we call it. So

unique shells, back ends, but
you can share Low code

functionality between tenants.
What we also did is the

collaboration part because
sometimes you need specific

knowledge or you need experts or
whatever, you can invite them in

your own chill standard. So if
people have a chill standard,

they can work with you, they got
an assignment, and they can

finish it, and then you lock
them out again. So the world is

becoming, it's more the
ecosystem, you mentioned, where

all companies can also work
together with each other, to

create more local technology,
but also to share resources

between them. If they if they
want, of course, you can also

have what's what you see
nowadays a lot that people

become independent. And you can
become an independent low code

developer programmer, and you
can put it on marketplace where

the price, and then people can
buy it from you. So it's just

like apps. But if you develop
low, but if you develop low

code, you can also show what you
do. So it's also a showcase for

yourself. And that is that is
opening and a whole new world

for for coding. Because you can
still it's local, you have a

frame, a local block, but the
company itself can go in and

make the adjustments in the hot
coding. So it's still unique to

every company. And that makes it
it's very exciting. You

mentioned ecosystem, that's the
best. That's our business model.

We do not, we do not have the
intention to grow very large.

But we want to share that with a
lot of other companies. And that

means that other companies can
sell sales. A lot of them have a

lot of consultancy companies,
which of course work with

hardcoding, they have a business
model, what we offer them is a

recurring revenue, because sales
is recurring revenue, both

customers pay for, and we share
the revenue with the companies

who sell to their customers. And
we're we're only in the back

end, we work with technology, we
work with education, and the

promotion of low code and sales,
which is beneficial for

everybody in ecosystem. That's
why we do this podcast as well.

And then we have, we have no
control. And it's a very scary

thing to let go of control that
that's the digital future, how

we see it, everybody has a
place. And everybody can

position themselves in one or
more ecosystems where they can


And then you can independently
in ecosystem, work with other

customers. And you can trade for
for short, you can trade

services, you can get paid for
services. So that's the

development of ecosystems we see
all around the globe. And we are

also moving in that direction.
And inviting actually, other

companies who are interested in
new business model, maybe they

want to have more certainty,
they want to have recurring

revenues, which we share with
them based on their customers

and the work they do with their
customers. And it's the most

important thing is it's not
centralized. With us, it is more

it's flat, it's just, that's how
we see the future. That's how we

want to work together. And that,
then we get the best out of

people when every body takes
their own responsibility and put

their efforts in and get paid
basically, for their efforts.

And if you do little, then you
get paid a little bit. That's

you give freedom to people what
they want to do in an ecosystem,

and to show their skills and
experiences. So we can have, we

can be working directly with
customers, or we have other

partners, but you can think of a
range of topics as is also

change management. If you want
to do a transformation and you

work with culture or other
things. You can find that in the

ecosystem and invite people also
physically to come over to your

company and talk with employees.
But that's that's how an

ecosystem develops. And we try
to make it as attractive for

other companies to join.

Abdulaziz M Alhamdan: I love
that. So you're not trying to

grow big, you're not trying to
dominate by the we're trying to

share the value in a way that is
the vertical and equal where

everybody can have a chance
whether citizen developers who

are selling their own local
skills to companies or

companies, consultants using
chills or whatever great tools

that you're offering for their
own clients and getting a

recurring revenue that is shared
with you or anything so that you

focus on your core competencies,
etc. And so if people want to be

involved Old? What are the best
resources for them to do? So can

you speak about your blog, your
website, any social media, and

I'll make sure to write it in
the description as well.

Fredrik The Frisian: I will do
that people can can read much

more about sales itself, because
we have blocks explaining bots

and insights and perspectives on
sales. You can also see

competitors, why we distinguish
ourselves from our competitors,

that's all found on the block on
the block of sales. And then we

have dynamic integrations with
as the mother company where we

have more the bigger picture of
our digital society. For

example, I just finished three
articles, one about digital

identity, so the human itself,
second was the digital

transformation of businesses.
And I just launched today,

actually, the digital state, the
digital society, how that is

evolving and developing. So you
can have a very good idea of

what what we think what we see
around us. And it's, it's up to

you to participate. Of course,
available on LinkedIn, I can

drop some links below this
podcast. And it's up to people

to to fill out a form we have on
both websites to connect with us

and to where we start with. To
engage, we have the see from

sales, we use that also for the
three steps to, to engage. And

the first step is courage as is,
because that is very important.

You have to have the courage to
step into this digital world and

to start using new technology
and offer them a new way, a new

business model, a new way of
collaborating. So the second,

when you have the courage to do
that, you go to the sea of

communication. And then just
like we do, we start now we

share experiences, we talk with
each other, and you can ask

questions. So you have to
communicate. And based on

communication, you build trust.
And when the trust is big

enough, and you have kind of a
relation, you go to

collaboration, and that's when
you really start to, to sell

tools to deliver services to buy
services. So that's the three CI

c's will use its courage, its
communication and collaboration

in order to get started with
this ecosystem. And people can

well either contact me on
LinkedIn, or use one of the

forums from the chills, or
dynamic integrations website.

Abdulaziz M Alhamdan: Thank you
so much, Frederick, this was my

privilege, my honor, and I'm all
about collaboration, because

that's what the future will be
all about that. I know I

remember there is a title of at
least a YouTube video, I think

there is a book even which is
called competition is for

losers. The future is about
collaboration, all about

elevation, everything. And even
this is an example of it.

Because you know, chills process
co it's in the same domain. But

at the same time helping and
supporting all the ideas give us

learning from each other in many
ways. And without processor,

this podcast wouldn't be
possible. So processor is a

modern low code, no code
platform for advanced automation

and creating an enterprise grade
back end for your software. But

each is unique Chill's unique
processes is unique. And all the

people I recommend they go check
out shells as well as test out

PROCESIO, there is a completely
free account that you can get

that And for those
with business needs, you can get

a very generous 50% discount
when you use the code

BETTER50OFF one word in capital
letters, all the links and the

information will be in the
description. Frederik Thank you,

you're a thinker, you're a
thought leader. Keep going the

future is you know, you there is
this quote, which I love. The

best way to predict the future
is to create it. And that's what

you're doing. So thank you so much.

Fredrik The Frisian: Thank you
as this I have nothing to add to

that. That's exactly what we're
doing. And we're inviting

everybody as you did to join and
that we build a future together.

We're happy with. Thank you very
much for the opportunity to

speak in better automation

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